I impulse-built an overpowered Windows machine earlier this year and tried to pawn it off on her, but she didn't even want it because it doesn't run Sketch. She doesn't care about macOS beyond the fact that it's required by the tools she has to use. My girlfriend is a UX professional that does most of her work in Sketch. At least something more than 'oh, I need to have a Macbook for that?' I think this is a good example of the HN bubble which is one of the only places where 'native macOS app' means anything to anybody.

Nothing compares to the ease of entering or clicking a URL and bam you're there. Each install is yet another thing that's likely to be sucking your contacts, spying on your clipboard, tracking your phone usage, and sending your location to ten different adware monetization platforms.

Users also dislike installing mobile apps now as they assume, usually correctly, that any mobile app is so riddled with spyware it's borderline malware. App stores are slow, hard to search, and a nightmare for developers which discourages things from being written for them. Mobile OSes made this somewhat better, but not much. Nobody is going to jump through hoops just to view a proposal or something. For that kind of software anything with more than one step in 2020 is broken and unusable. Installation of native apps on desktop is a nightmare requiring at least two or three steps, which is unforgivable to most users in 2020 for anything approaching consumer or collaboration software. You're restricted to only one platform, which limits your ability to collaborate with anyone not using that platform.Īsking someone to actually install an app is also itself a huge barrier. This is exactly why almost nobody writes native apps anymore.

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